Project Overview
Montérea
An authentic, sustainable, and efficient residential project, designed to enhance the quality of life of its residents.
Client
CTRL+
Industry
Residential
Focus
Naming, Brand Identity, Signage Design, Brand Applications
Located in the historic Monraz neighborhood, Montérea redefines the concept of urban living by merging the area's rich architectural heritage with a contemporary, timeless design that respects its surroundings.
This residential project offers a unique experience where modern comfort meets a sustainable approach, creating a perfect balance between comfort and authenticity. Montérea not only seeks to harmoniously integrate with its context but also to promote urban living that minimizes environmental impact. Our mission was to encapsulate the classic, elegant, and authentic essence of the neighborhood, providing residents with a lifestyle that bridges comfort and modernity.
A timeless logo was designed with a contemporary focus, paired with a refined color palette and natural finishes, evoking the comfort and elegance that define its spaces.
With the goal of creating a distinctive and versatile brand, we designed a monogram that merges key letters from the original wordmark, resulting in a compact and unique visual identity.
The visual compositions are characterized by clear and balanced hierarchies, where each element integrates seamlessly without competing with others. This balance is achieved through strategic use of negative space, which becomes an essential visual element, bringing order, cleanliness, and refined elegance to the overall composition.
The visual compositions are characterized by clear and balanced hierarchies, where each element integrates seamlessly without competing with others. This balance is achieved through the strategic use of negative space, which becomes a key visual resource that brings order, cleanliness, and refined elegance to the overall composition.