ADORO

ADORO is a cantina located in the heart of Barrio Antiguo, a key area in Monterrey’s nightlife and cultural scene. Its visual identity takes inspiration from traditional northern signage and reinterprets it with an industrial, sober, and strong aesthetic. The result is a visual system that feels local, timeless, and grounded.

The logo is inspired by the street signs of downtown Monterrey, featuring typographic forms that convey strength and permanence. The graphic composition uses contrasts of weight and scale to structure information clearly, functionally, and with presence.

The color palette is born from the materiality of the space: concrete, ironwork, and raw finishes. The design doesn’t compete with its surroundings but complements them. The graphics integrate organically with the walls and structures, maintaining a clean and direct reading.

ADORO reflects the northern culture many grew up with: live music, norteño bands playing in the venue, long tables, and shared drinks. It is a space that honors a longstanding tradition without relying on nostalgia, betting instead on a current version with its own identity.