Project Overview
Heliconia Projects
A project dedicated to breaking art's geographical and social paradigms through a solid and cohesive network between artists, gallery owners and collectors
Client
Heliconia Projects
Industry
Art Gallery
Focus
Brand Identity, Art Direction, Web Design, Social Media
The duo of art collectors and curators, Elsa Maldonado and Nicole Bainov, has created Heliconia Projects, a platform that breaks with the scheme of traditional galleries by creating fleeting events where collectors can get to know the work of the artists they represent. Using the heliconia flower and its meaning of vitality, passion, and creativity as the central axis, the graphic system results in an organic logo and a bright color palette, with solid foundations that allow art to be presented in its multiple facets.
