Project Overview
Mamaxita
Personal care with attitude, color, and character.
Client
Mamaxita
Industry
Wellness
Focus
Brand Identity, Art Direction, Web Design, Social Media, Packaging Design
MAMAXITA is a personal care brand designed to support daily routines with a versatile, bold, and empowering approach. Its mission is to elevate self-esteem and connect with modern women and individuals through products that celebrate individuality and authenticity.
The visual identity combines boldness and simplicity, with a calligraphic wordmark that conveys rebellious elegance and a vibrant personality. The logo evolves into a memorable and adaptable monogram that reflects the festive and contemporary spirit of the brand.
The color palette blends vibrant and neutral tones to create dynamic gradients that express MAMAXITA’s multifaceted character. This visual energy extends to the packaging, which stands out for its originality and strong presence in a competitive market.
The graphic system is built on a clear and flexible typographic structure that gives the brand a professional, bold, and modern tone. MAMAXITA is not just about selling products—it offers a new way to approach personal care, rooted in freedom, expression, and the power of feeling good in your own skin.
