Project Overview
Mono Santo
A grill and barbecue restaurant that invites you to break routine through an irreverent, flavor-packed dining experience.
Client
Mono Santo
Industry
Restaurants
Focus
Naming, Brand Identity, Brand Applications
Its concept was born from the desire to reinterpret the everyday, creating a space where food and design come together to celebrate spontaneity and enjoyment.
The brand’s visual identity balances strength and approachability. The logo, featuring a bold typeface with soft, rounded edges, maintains a strong visual presence while conveying a relaxed and familiar vibe. This contrast captures the essence of Mono Santo: authentic, modern, and unapologetically playful.
The visual system is complemented by two-tone linear illustrations that add humor and character, led by a mascot that embodies the brand’s rebellious and lighthearted spirit. The color palette blends modern, vibrant tones to convey freshness and energy, reinforcing its contemporary personality.
Layouts combine bold typography, witty copy, and expressive illustrations to create a dynamic, accessible, and memorable visual experience.
Mono Santo redefines the grill experience: more free-spirited, creative, and full of attitude.
