OTTO

We aim to evoke the vibrant essence of sound. We visually capture the undulation of sound waves and their resonant echo. This design encapsulates the power of sound and its ability to gather, captivate, and envelop visitors. It is an invitation to immerse oneself in a complete sensory experience, where design and sound converge harmoniously.

The style of this project combines the sophistication and subtle luxury of classic bars with a modern and ethereal feel, inspired by the surreal. This approach offers a unique refuge where the familiar meets the strange in a perfectly orchestrated visual and sensory symphony. The wordmark reflects minimalism and sophistication. With defined strokes and geometric shapes, we designed a fully customized logo that provides a contemporary and distinctive presence. Inspired by classic styles, this wordmark aims to be memorable yet elegant, creating an immediate impact on the viewer. For the visual design, we used a monochromatic color palette that conveys professionalism and a tone of seriousness. Additionally, we included a more vibrant and modern complementary color palette that balances the sobriety of the grays with color accents that add modernity to the visual system.