VSVIO

VSVIO evolves its identity through a strategic vision that strengthens its presence without losing its essence. The project aims to modernize its visual expression and reaffirm its position as an international reference in charcoal ovens, conveying confidence, professionalism, and solidity.

The new wordmark, built with an expanded sans-serif typeface in uppercase, preserves the original brand DNA while introducing a cleaner, more contemporary, and timeless aesthetic. The symbol, inspired by Mount Vesuvius, is refined into a more solid and assertive form, reinforcing the brand’s industrial character.

The color palette retains the intense reds and deep blacks that represent fire and strength, complemented by neutral grays and metallic accents that add sophistication and modernity. Composition and typography prioritize clarity, structure, and product prominence, resulting in a cohesive, functional, and future-focused identity.